The word “unprecedented” shows up a lot in news stories today. Whether because of wars, politics, artificial intelligence, or the […]
I’ve mentioned many times that, before becoming a franchisee, I spent more than 20 years as a corporate executive. By […]
You could call it my incredible shrinking career. Growing up in a family of entrepreneurs, I didn’t like the idea […]
As a marketing executive in the automotive industry, I lived by a simple rule: people buy benefits, not features. They […]
The U.S. economy has experienced at least 19 major recessions, from the Panic of 1797 all the way to the […]
I write often about franchise fit: matching your experience, resources, and goals to the right franchise business. Finding your fit […]
When I first created The Empowered Franchisee, my candidates fit a certain profile. They were all corporate executives in their […]
I’ve said it before, and I’ll say it again: franchising truly does have something for everyone. The industry is incredibly […]
People often ask me why I chose franchising over traditional entrepreneurship. My top reason: franchising comes with business support. Traditional […]
If you’re interested in purchasing a franchise, finding your franchise fit is important. Your goals, resources, and skill set are […]