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a woman with gray hair and glasses holds papers as she thinks about the information she's seeing on a laptop screen
At The Empowered Franchisee, we see the impact of changes in the economy and the world. Big disruptions have a […]
Last week, I shared the first and most important step in the franchising process: figuring out why you want to […]
wooden blocks with raised letters and punctuation spell out the word "why?"
In 2021, I posted about having a vision for your franchise business: what it is and why you need one. […]
small wooden cutouts of parents and a child stand a desk with business papers, a laptop, glasses, and a phone
Most of the franchise candidates we work with at The Empowered Franchisee have never owned a business, and many don’t […]
Every year in November and December, millions of American families celebrate Chanukkah, Christmas, Diwali, Kwanzaa, or some combination of the […]
red "under new management" sign hanging on a blue fence
Candidates sometimes come to me with a plan to buy an existing franchise. Regardless of how they found out about […]
smiling man stands with arms crossed with office meeting happening behind him
I posted previously about the difference between “absentee” (or “semi-absentee”) and “executive” franchise ownership. It’s all about mindset. Think of […]
an older businesswoman explains something on a laptop to a younger businesswoman
Compared to traditional entrepreneurship, franchise ownership has a big advantage: the franchise owner network. I see the network as a […]
see-saw with building on one side and bag of money on the other
As a franchise consultant, I often encounter the misconception that franchise ownership is only for millionaires. It’s true that some […]
illustration of retail stores sitting on top of piles of coins
Franchisors generally come in two sizes: national brands and regional brands. In January, I covered the pros and cons of […]
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