As a marketing executive in the automotive industry, I lived by a simple rule: people buy benefits, not features. They […]
When I first created The Empowered Franchisee, my candidates fit a certain profile. They were all corporate executives in their […]
People often ask me why I chose franchising over traditional entrepreneurship. My top reason: franchising comes with business support. Traditional […]
If you’re like most of the candidates who approach us, you’re ready to quit your day job–or you’re at least […]
I didn’t become an executive franchisee to work another full-time job. By definition, executive franchising isn’t about full-time employment. It’s […]
If you’ve been reading this blog for a while, you may have noticed that we post a lot about executive-model […]
Almost every American has done business with a franchise. On the fast-food front alone, nearly 80 percent of Americans eat […]
Franchisees have vision. In our experience here at The Empowered Franchisee, people who purchase franchises have an eye on the […]
When I first meet a new franchise candidate, some of them are surprised to learn that they won’t be able […]
Most of the candidates we work with are interested in franchising for two primary reasons: to gain more control over […]