As a marketing executive in the automotive industry, I lived by a simple rule: people buy benefits, not features. They […]
When I first created The Empowered Franchisee, my candidates fit a certain profile. They were all corporate executives in their […]
If you’re like most of the candidates who approach us, you’re ready to quit your day job–or you’re at least […]
For the most part, the candidates we work with at The Empowered Franchisee are ready and eager to buy a […]
At the Empowered Franchisee, we believe deeply in the power of mentoring–and science backs us up. In fact, studies show […]
At the Empowered Franchisee, we believe deeply in the power of mentoring–and science backs us up. Several years ago, a […]
At the Empowered Franchisee, we believe deeply in the power of mentoring–and science backs us up. Several years ago, a […]
At The Empowered Franchisee, we see the impact of changes in the economy and the world. Big disruptions have a […]
Though many leadership skills–whether from the corporate, military, or nonprofit worlds–are transferrable to franchising, the two worlds are very different […]
Last week, I explained why finding your why is the first and most important step in the franchising process. If […]